Post Consumer Brands (Organization)
Post Consumer Brands
1895 AD - 1914 AD
Previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota.
The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Chips Ahoy!, Golden Crisp, Grape-Nuts, Honeycomb, Oreo O's, Pebbles, and Waffle Crisp, among others.
Postum Ltd. achieved wide-scale distribution of its products through massive spending on advertising in newspapers and magazines.
Post viewed advertising as the most significant component of his business, stating that he didn't care who managed production or sales, as long as he wrote the advertising. His advertisements appealed to the health concerns of the American public, telling consumers that his products would put them on the "road to Wellville" and claiming that his breakfast items made red blood.
Events (2)
for
