06/20/1948 AD presented
In the show's debut, Dean Martin and Jerry Lewis performed along with singer Monica Lewis and Broadway composers Richard Rodgers and Oscar Hammerstein II previewing the score to their then-new show South Pacific, which opened on Broadway in 1949.
From 1948 through 1962, the program's primary sponsor was the Lincoln-Mercury Division of the Ford Motor Company; Sullivan read many commercials for Mercury vehicles live on the air during this period.
Originally co-created and produced by Marlo Lewis, the show was first titled Toast of the Town, but was widely referred to as The Ed Sullivan Show for years before September 25, 1955, when that became its official name.
The Ed Sullivan Show was originally broadcast via live television from CBS-TV studio 51, the Maxine Elliott Theatre, at Broadway and 39th St. before moving to its permanent home at CBS-TV Studio 50 in New York City (1697 Broadway, at 53rd Street), which was renamed the Ed Sullivan Theater[6] on the occasion of the program's 20th anniversary in June 1968.
Lattitude: 40.7128° N
Longitude: 74.006° W
Region: North America
Modern Day United States
Subjects Who or What presented?
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CBS (Columbia Broadcasting System) CBS Broadcasting Inc...
Objects To Whom or What was presented?
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Ed Sullivan American television pers... -
The Ed Sullivan Show (Toast of the Town) Broadcast for 23 years f...
Events in 1948 MORE
