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Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion
1984 AD published

Cialdini introduces the 6 principles of influence that will help you persuade others. Theses 6 principles are reciprocity, consistency, social proof, liking, authority, and scarcity.

He later added a seventh, "Unity".

Phoenix, AZ
Lattitude: 33.45° N
Longitude: 112.0666° W
Region: North America
North America
Modern Day United States
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